The Stupidest Promotional Costume, Problems with

A cautionary tale:  If you’re promoting your ice cream store in, say, Ocala, Florida and you decide to have an employee dress up as an ice cream cone (a VANILLA ice cream cone)  (A POINTY vanilla ice cream cone) think again.   Customers may think he’s from the Ku Klux Klan.

As you may have guessed, this actually happened — to the owners of Ice Cream Family Corner and Sandwiches.  And, as you also may have guessed, they have retired the ice cream cone costume. via gawker