From the Somewhat Problematic In-Store Display Department:
We’re talking bargain city here.
Apparently someone thought it seemed like a good idea and a clever way to promote tourism in South Australia. Said idea was sending live goldfish in glass bowls with the tag line “Be the big fish in a small pond and come test the water.”
The key word in the prior sentence is “live.” See, the folks at the PR agency Advantage Adelaide didn’t realize that a lot of the fish would die en route to their recipients. Needless to say, the publicity stunt flopped. Or should we simply say it it went belly up?